There has been a long-term decline in public confidence and trust in traditional social institutions, especially government and industry in communicating environmental issues. Research data suggests that ratings of confidence in government and industry have severely eroded during the past thirty years. Another factor that can possibly aggravate this trend is a public that is constantly being saturated and updated with messages from the media who deliver their own perspective on environmental information to their audience. There is an urgent need for government officials to strengthen their skills on responding quickly and competently to the public on environmental issues, and using the media effectively in getting their message out.



  1. • Understand a science-based approach for communicating effectively in high concern, low trust,
    sensitive, or controversial situations. (Risk Communications)
  2. • Strengthen skills to convey our messages for the media and public (Mastering the Message)


At the end of this workshop, you will be able to:

  • • Understand the theoretical components of risk communications;
  • • Better communicate “competence”;
  • • Identify factors that promote the perception of risk;
  • • Learn basic rules and tips for dealing with the media and public audiences;
  • • Answer tough questions from the media and a concerned community; and
  • • Participate in a one-on one mock interview.


Radisson Hotel Research Triangle Park
150 Park Drive
Research Triangle Park, NC 27709

If you have any questions or concerns, don’t hesitate to contact Alice Lutrey at alutrey(at) or Joan Walstrum at jwalstrum(at) or 443-901-1882.